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Fashom 
Fashion Marketing/Social Media Internship

I completed a 3 month summer internship with a small start-up company based in Miami, FL called Fashom. From May 5th, 2022 to August 5th, 2022 I worked with the marketing team as a remote employee. This was an unpaid position and a very hands-on experience that exposed to me a variety of responsibilities within the industry. 

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What is FASHOM?

  • FASHOM is a hot startup company out of Miami, Florida in one of the most exciting fields of women's fashion technology. FASHOM is a styling service that offers women in a range of sizes vegan clothing that gets sent directly to their homes. FASHOM sets itself apart by not using computer algorithms to guess customer's personal style. They use their team of real stylists to work directly with customers and send a preview off the chosen pieces in order to be sure that their customers will like what gets sent to them.

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Who did I work for?

  • CEO and founder of FASHOM, Mitali Saxena. 

  • I worked under Mitali as a part of the Marketing team.

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What skills did I obtain?

  • Content creation for multiple social media platforms

  • Shopify navigation

  • Content strategy/planning

  • Market research 

  • Client relationship management 

What did I gain from this experience?

  • Working with FASHOM provided me much needed experience in the field of retail e-commerce & digital marketing. 

  • By working for a small start-up company I was able to develop confidence and showcase my leadership capabilities due to more responsibility being placed on me to assist with the company's daily operations.

  • This experience showed me that I truly enjoy working in the world of social media. The field of fashion marketing allows me to combine this interest with fashion & technology. In the near future I plan to build off this work experience and gain further skills in graphic design. This way I can become even more efficient at content creation & possible work in a social media manager or digital marketing position for retail company full time.

What were my job responsibilities?

  • Influencer Marketing/Research

    • Found & contacted social media influencers via YouTube and Instagram for collaborations​

    • Tracked & organized influencer communication and email responses

  • Content Creation/Planning

    • Created Pinterest boards, Instagram stories, and posts using Canva to increase customer engagement

    • Linked FASHOM products in social media content directly to FASHOM's website

    • Scheduled content for FASHOM's social media platforms on a weekly basis

    • Researched trending hashtags, fashions, reels & social movements for marketing team to implement in content

    • Managed responding to comments on influencer YouTube videos & social media posts

    • Helped create an email blast template for an online newsletter to be sent to FASHOM customers

    • Researched & collaborated on content strategy and digital marketing techniques to increase direct sales

  • Fashom Instagram

Click the icon to view Fashom's official Instagram page!

  • Inventory/Invoices

    • Sourced FASHOM's Shopify inventory for products that should be markdown for sale & uploaded them on the company's website

    • Resized product images to be uploaded to Shopify & on the FASHOM's website shop page

    • Managed invoice sheets for customer orders in Shopify & organized stylist notes with their proper style boxes to prepare for customer shipments  

  • Style Calls with clients

    • Conducted video calls & interviews with new clients to document their style preferences & wardrobe needs

    • organized client information for the FASHOM styling team

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