Retail Social Media Branding Simulation

Objective:

This project was a simulation of  working as social media manager for a retail company of our choosing. The requirements were to compile a report, industry  research, and marketing strategies into a presentation about the company's current social media presence and how it can be improved.  I chose the brand Tommy Hilfiger for this project. Below is a visual presentation of a brand story and social media branding expectations for the company. This provides a small glimpse into the content created within this social media brand report. Click the button below the photo gallery to view the full project!

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Skills Achieved:

• Digital marketing strategy

• Critical analysis

• Retail branding techniques